Imagine a world where the way we interact with the web is about to change dramatically. A world where AI becomes the engine behind every button we click, every page we visit, and every experience we have online. For decades, we’ve designed interfaces for people…

Bruce Lee famously said, “Be water, my friend.” Though from martial arts, this wisdom holds immense value in UX research, strategy, and design. Water is adaptable, flowing around obstacles, filling spaces, and taking the shape of its container. It’s a powerful metaphor for how the…

In the fast-paced world of product development, the pressure to deliver results quickly can often lead to rushed decisions, wasted resources, and, ultimately, failure. But what if there were a way to make more informed decisions—whether to continue, pivot, or stop a project altogether—more quickly…

Summary  This article highlights the dangers of misusing qualitative research and long project timelines in UX and calls for a reevaluation of practices to ensure that resources are used efficiently and that businesses stay agile. Introduction In the realm of UX research, qualitative interviews are…

Summary This article discusses how I’ve integrated the Silicon Valley Product Group’s (SVPG) Product Operating Model (POM) into my UX consulting approach. The SVPG POM is a framework that helps product teams consistently deliver user value by fostering cross-functional collaboration, making data-driven decisions, and maintaining…

As a UX consultant, I’ve consistently seen how critical it is for businesses, products, and engineering teams to align with user needs. This alignment is at the heart of successful product development. Over the years, I’ve honed my approach to ensuring this alignment by leveraging…

In today’s fast-paced digital landscape, the pressure to deliver products that function and resonate with users is higher than ever. As a UX consultant with over 20 years of experience in UX research and design, I’ve observed how critical it is to balance generative (exploratory)…

Summary ​​This article explores the importance of leveraging prototypes in early product discovery to transform ideas into tangible products rapidly. By utilizing a User-Centered process, teams can start with low-fidelity sketches, gradually refining concepts through mid-fidelity prototypes, and ultimately arriving at high-fidelity, polished designs. This…

In today’s fast-paced and ever-evolving business environment, having a clear, shared vision and strategy is essential for success. As a Product and UX leader, I’ve found that one of the most effective ways to cultivate this shared understanding is through workshops, which I call “workshopping…

Over the past 15 years, I’ve held leadership roles in UX at 4 of the largest companies in the country. I’ve also led UX at small startups. I’ve seen the evolution of product development in various forms over the decades. All in all, I’ve probably…