Research Driven Design

Are you ready to deal with UX design at your company?

According to a study by McKinsey&Company, companies who focus on design as a core component of their strategy not only provide a higher return to shareholders but have an overall higher business growth and outperform other companies in their industry by as much as 2 to 1.

 

The Business Value of Design

Learn more about our UX research, design, and testing process below.

Discovery Phase

During the discovery phase, we'll help your team define project goals and opportunities, as well as take the time to learn from your end users. We want to learn as much as we can as well as understand and define the business objectives. We use several research methods during discovery and use this information to bring the team together and create a shared understanding of the information space.

User Research

We focus on understanding your users, as well as your business goals, and have learned how to balance these sometimes conflicting objectives. Let us help your business save time and money by utilizing our UX Design Sprint process. By speeding up the design process we have successfully learned how to reduce IT costs and overall development time.

Design Phase

Once we've learned about your users and business opportunity we'll start to pull together high-level user flows and page level designs. During the discovery phase we've started to understand the relationship of information and consistency of terms used within a page or application and now we'll start to layout the flows and pages with blocks of information and early design concepts. It is in this phase that you'll start to get a sense of the design. We'll start to define how the user will get from one section of your application to another and begin to show the structure of information and interactions.

UX Design

We focus on understanding your users, as well as your business goals, and have learned how to balance these sometimes conflicting objectives. Let us help your business save time and money by utilizing our UX Design Sprint process. By speeding up the design process we have successfully learned how to reduce IT costs and overall development time.

Evaluate Phase

Once we have something defined and we've done an iteration or two of design we'll define what we should test and with whom. The evaluative tests will help us determine what is working for the users and what we need to work on.

Usability Testing

A Usability Analyst will work with your team to create a user test, help you define your end user criteria, and create a user test script for the day of the test. They will also prepare test findings and suggestions for your team.

Outcome

UX-badgeWe take the time to do proper research on behalf of your business stakeholders and users and provide updates to the team weekly during the discovery phase. 

UX-trailWe care deeply about the experience and make sure it aligns to your business goals and objectives, but also focus on delivering designs in a timely manner. 

UX-loveFinally, we make sure it works well for your users and aligns to their needs in addition to the needs of your business. This step is critical in taking a good product and making it great!